Kim LaMore heads up corporate sales and service at this popularShirlington bakery which opened in 2002. CakeLove specializes in cakes and small sweets baked from scratch using only the finest natural ingredients. They also offer gluten free and vegan baked goods.
A benefit of its location is the availability of convenient transportation options for their customers and staff. In fact, Kim says a significant result of their success can be attributed to Shirlington's walk, bike and ride-friendly community. "Certainly the proximity to the W&OD bike trail is huge. People stop in for a treat while they're out on a ride."
As a committed Car-Free Diet Partner, CakeLove actively supports the various ways people can get around Shirlington easily and conveniently. They recently partnered with Capital Bikeshare to promote bicycling. Riders who show their Capital Bikeshare fob at CakeLove in Shirlington receive a discount on their purchase.
CakeLove was founded by Warren Brown, a former DC attorney turned entrepreneur, who grew his passion for 'baking from scratch' into a multi-media business. A national celebrity, Brown has published cookbooks, hosted his own show, "Sugar Rush" on the Food Network from 2005-2007, and made numerous appearances on national television. In addition to CakeLove and Love Café, there are seven retail storefronts in the Metro DC area.
That 'passion' has resulted in an extensive bakery product line that continues to evolve. This June, CakeLove will launch Cake in a Jar. This cake and cream cheese icing treat will be sold in a recyclable jar with a screw top lid for easy portability. Another new product is custom cakes to order.
"As soon as I'm done with this interview," says LaMore, "I'm going to start making a custom saxophone-shaped cake!"