Rosslyn Business Improvement District
April is a special month for Cecilia Cassidy, Executive Director of the Rosslyn Business Improvement District (BID), because this month marks her 20th anniversary with Rosslyn Renaissance, the BID's sister organization. We recently caught up with her, and she reflected on some career highlights. One she is especially proud of is re-development projects that promote the car-free lifestyle.
"This [Rosslyn] is a cultural destination," says the New York native. Artisphere is a good example. This urban arts center, featuring four distinct performance venues, was created from a private and public partnership. "Artisphere is Metrorail, Metrobus and ART bus accessible, which is a big plus," she said in a phone interview.
Also on her list is Central Place project. "It will feature an observation deck for one of the best views in the country with 360-degree views on the Washington, DC monuments and landmarks," she says with enthusiasm.
Another program supported by the BID was DC Metro-Connection, known as the "Blue Bus." Without a nearby Metro station, the BID "worked with the Georgetown BID and supported their project which involved initiating shuttle service between the Rosslyn, DuPont Circle and Foggy Bottom Metro stations. Now the DC Department of Transportation has taken over control of the route, which features a DC Circulator Bus running every 10 minutes, and only costs $1 for riders."
Cassidy recognizes how important it is to provide people with housing options in close proximity to commerce. "One thing we encourage very strongly is development of affordable housing near commercial centers," she says. Less distance to travel promotes car-free lifestyle choices that contribute to a less congested and cleaner environment.
Last, but not least, she is very proud of the Rosslyn BID's beautification projects. "It's changed how people think about Rosslyn," says Cassidy. "They [both residents and business owners] agree and share many compliments about how much they appreciate the greening."
"Our Director of Urban Design, Lucia de Cordre, is brilliant . . . She helps to make the streetscapes the most walkable in the country," she said. Today, former construction dump sites have been transformed with Crape Myrtle trees that line the traffic islands. "It's a pleasure to drive down Lee Highway," she notes.
Learn more about Rosslyn BID, Beautification Projects and upcoming events.